Pensacola’s soft-voiced Chris Staples travels in a similar world to artists like Damien Jurado, Cass McCombs, AA Bondy (who he sounds just like with his straining raspy vocals), and J Tilman — the latter of which Staples backed for a little while during his career. He has a new video for “Hold Onto Something” from off his rich record, “American Soft”, which in more than titular fashion, tries to take on telling American stories through thoughtful, contemplative, narrative tracks. His Pink Floyd name-check song, “The Dark Side of the Moon”, even begins with a simple verse about wanting to tell a story: “I wanna tell you a story / The only way that I can / I’m just replacing a man that came before me / And one day the world is gonna see another man replacing me / That’s just the way it’s gotta be.” The strongest song on the record, “Hold Onto Something”, is an elegant love song built around spacey keyboard keys and this refrain, “Gotta hold on to something, if I can’t hold onto you.” The video follows several people around, singing Staples’ song, and finishing each other’s verses like a kind of “Magnolia” encore. Follow Staples at facebook and bandcamp. Order the album at Barsuk Records. — David D. Robbins Jr.